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3 Three Storytelling Elements that Will Help Grow Your Business

When pitching to potential customers, it’s important to cover all of your bases – from plans to get started, what a roadmap to success looks like, the numbers you’ve crunched, and more.

But, there’s something far more important than any other skill when making a pitch, and it boils down to how well you can tell a story – one that your demographic is interested in.

Crafting an engaging narrative is essential to capturing the attention and trust of potential customers. Numbers and facts lay a foundation, but storytelling can be what truly seals the deal.

You want to show your customer that you can relate to them, and a lot of this comes from experiences from your old jobs and growth experiences.

To inspire you to pull it all together, here are three elements you can incorporate into any business pitch that will hook potential clients and help you thrive.

#1 Make Your Client the Hero

Joseph Campbell's book, The Hero With a Thousand Faces, outlines the archetypal hero journey we've seen countless times throughout literature and film.

From Bilbo Baggins to Luke Skywalker to Harry Potter – each character receives an invitation for adventure that leads them along paths of trials and tribulations before returning home as changed individuals.

However, it’s vital to our success that we do not put ourselves in the shoes of the “hero,” not you or your business.

“When we position our customer as the hero and ourselves as the guide, we will be recognized as a trusted resource to help them overcome their challenges,” as spoken by Donald Miller in his book Building a StoryBrand.

These wise words ring true and prompt us to change our perspective on what it means to make an impactful business pitch.

Stacy Havener, CEO of Havener Capital Partners and expert in helping investment boutiques build, launch and grow funds has revolutionized the way her clients raise money.

Rather than focusing on themselves when pitching to investors or prospective partners, she encourages them to cast their own prospects as "heroes" – a strategy that's proved extremely successful with at least one client securing over $10 billion after just a single meeting.

#2 Expose Your Challenges