Tools for Freelancers

First, What You Should Look for in Freelancer Tools

"The Great Resignation" is changing the way we all work (walk your dog during a work call, anyone?) If you’re thinking about taking the leap toward freelancing, planning should be your first priority when it comes to managing varying workloads on a consistent basis. Whether you’re just getting started building your freelance business or you’re ready to scale up, you should take advantage of online capabilities that can take your efficiency to the next level. You can also join a group on the Noumena app to ask some peers questions about making the shift — it’s a freelancers-only social finance app you can join right now.

The Most Popular Tools for Freelancers by Category

The key is to track your inputs and outputs. Whether it’s a project overview, brand building, communication, or tracking expenses and income, there are plenty of resources that can be pooled together to make your life easier by utilizing data. And many of them are free to join — like Noumena!

Here are some of the top hacks you can start to implement today to keep your freelance business running 24/7, whether you operate alone or with a team of remote workers or freelance collaborators.

Project Management Tools and Storage

Being a freelancer is already busy enough as it is. Everyone working on the Noumena team are freelancers working together around the world! In order to make the best use of your energy, it’s essential to prepare your time-tracking tools in advance — and project management tools are a freelancer’s best friend. Using the below productivity tools and software for freelancers, you can help yourself get a bird's-eye view of everything you currently have going on and what you need to get done each and every week.

Google Drive + Workspace

It could seem obvious at first, but it’s true: Google Drive and Google Workspace are two of the best freelance project management tools that most people will be familiar with. Formerly known as the "G Suite," they include software for freelancers across product offerings — Google Docs for writers and editors, Google Sheets for analysts and bookkeepers, Google Slides for presenting to potential clients, Google Meet for face-to-face interactions, Google Forms for acquiring feedback, Google Tasks for ticking off jobs, and the list goes on. It also acts as a central collaboration software where emails and messages can be transmitted instantly or when a video call needs to be scheduled.

Additionally, Google Drive is the ultimate storage option for all of your content and media files. Whether it’s for brand assets, current projects on hand, or something that you're preparing for a future launch, Google Drive gathers everything in one place.


There’s a reason why some of the largest companies in the world (like Amazon) use Asana’s project management platform — and freelancers can make use of it too. It’s perfect for marking key milestones on projects as well as meeting tight deadlines, and users can measure success metrics from one comprehensive dashboard. Plus, it’s free for teams of 15 people or less.

Asana is also a cross-functional platform with more than 100 integrations from all of your other commonly used apps, like Slack and the Google suite of solutions. You’ll have a hard time finding something that doesn’t integrate with Asana.

This is ideal for freelancers and startups that need to coordinate closely together for projects, new integrations, or product launches and make sure everything is ready to go at perfectly timed intervals. It’s also such a relief when your client is already using platforms you are familiar with, and that’s likely with Asana.

In multilayered projects, tasks can be synced together to identify what work is completed and what’s left to be done by different team members. Individual sprints or team sprints can be tracked to make sure everyone is operating on the same page. All of those nitpicky, common, recurring tasks can easily be copied and duplicated to save time and effort to focus your expertise elsewhere. By isolating what tasks are of the highest priority to those that need to be completed at the end of the quarter, Asana is an ideal place to monitor and get a grand picture of the entire comings and goings of the work you’re doing (#notsponsored).

More than 150,000 brands, including Coca-Cola, HubSpot, EA, and Canva, use, so it's clearly a trusted platform. Despite the big names mentioned, there’s no need to worry about the cost because there’s a free version for up to five people — an ideal alternative for those looking to incorporate freelance project management tools.

So, what does do? Essentially, it will help you manage processes from start to finish — a perfect business planning tool. When you’re rolling out a new blog post or promotional campaign, it’s essential to have everything in place to expand your reach. This means getting everything from your social posts, sales copy, and newsletters all aligned together in addition to having the final copy ready to go. has a brilliant customer relationship management platform that allows its users to track all existing projects and clients right from one place. These interconnected abilities will get the most out of your sales skills and manage current customer lifecycles to take your brand to the next level.

Freelancers can take advantage of this feature by categorizing all of their existing clients and leads. Consequently, you can begin developing strategies to attract new customers to your services.

Not only this, but you can use the popular campaign planning feature to measure your results in real time and note what improvements need to be made, where there were drawbacks, and where you excelled in the past. works overtime to find out how to create the ideal results for your freelance business, whether it's coordinating creative visuals with Adobe or managing your social media ads with Facebook.

Social Media Management Tools

So your projects are now ready to go. Next up, social. A great product or service is the best way to find your footing in the freelance industry, but in order to make sure your hard work doesn’t go to waste, you’ve got to get the word out.

Maybe your primary audience is finance professionals, so you mostly create posts for LinkedIn. Or perhaps you’re in the homeware solutions business, so you may opt to target a platform like Pinterest.

No matter where your focus has been or where your highest success rates are now, it’s important to have a multichannel marketing strategy. Building a strong base across different platforms is a brilliant way to build brand authority, find new connections, and expand as you grow.


With Hootsuite, you can create and manage your social media planning for every platform all at once by linking all of your social strategies in one single place. Hootsuite allows scheduling in advance, isolating the best timeframes to connect with your audience and boost engagement. Over time, Hootsuite personalizes the experience, even identifying which social channels are performing best and what key trends are driving conversations online. Furthermore, the dashboard manages incoming user queries and requests. Every post goes through a screening process too, making sure your content is free of errors prior to publishing, ensuring your brand integrity remains intact.

Hootsuite has a limited free plan, but it will only let you prepare five scheduled content messages across two social accounts, and only one user can access it. If there’s a need for more functionality as your freelance business grows, you can always upgrade to a premium plan.

Sprout Social

Sprout Social unfortunately doesn’t have a free plan for customers to take advantage of. That being said, if you’re brand new to the platform, you can use the 30-day free trial period to see how it works — and there are a ton of benefits.

Sprout Social uses advanced data analytics to tap its AI ear to the ground and find out about ongoing industry trends as well as spot your audiences’ preferences and general sentiment toward existing material. By gathering this information, you can create tailor-made content to re-engage your existing followers and build more comprehensive content that will have a wider reach in the future, as long as it’s executed correctly.

Client Management and Client Communications

Client communication is one of the main criteria you’ll be judged on as a freelancer. It will relate directly to your customer retention rates and whether a client will increase their spending with your freelance business over time.

On top of that, it will be a primary indicator of the value these clients place on your work — which will directly impact future customer acquisition through word-of-mouth and referrals.

Google Calendar

Google Calendar is the ideal communication solution for both professional and personal lives. You can easily manage upcoming tasks, import your network data, and arrange meetings in seconds. If you’re corresponding with a client or need to provide them with an update or let them know you’ll need an extension, Google Calendar can keep track of every single business or client you’ve ever worked with.

If you’re handling multiple projects at once, simply add steps and tasks for each one and when they need to be completed. Create tags for separate projects and prioritize what’s most important right now and then use Google Calendar to define both fixed and soft deadlines.


First, there was email. Then there was Slack. While Slack is primarily used as a communication tool for internal employees of organizations, it has far more capabilities than you might think. Slack has more than 2,400 app integrations, truly making it the gold standard for modern-day business communication. Video calls between partners and teammates can be set up in seconds, brand assets can be accessed almost immediately, and you can see what your customers are saying on social media in real time so you never miss a beat. Slack has a freemium model that allows for up to 10 app integrations, which can be ideal for small freelance businesses, solopreneurs, and self-employed individuals. You’ll be limited in your ability to make contact with outside organizations on Slack using the Freemium version, but you can always upgrade to its paid plan.

Finance Tools

With a freelance business that’s running on all cylinders, it’s important to have the numbers in check too. Here’s one of the best tools for freelancers.


Wave is the 100% free option for freelancers to take control of their accounting setup. Wave is the one-stop-shop to get payments, invoices, and payroll all in check. Not to mention, banking. With no minimum balances, no monthly fees, and the largest fee-free ATM network in the U.S., Wave is a no-brainer.


Noumena’s Capital Quotient (CQ) is the perfect tool to identify where you are in the freelance journey, how your skills and resources should be valued, as well as how investable your business is. To find out your CQ score, simply sign up and take the quizzes (don’t worry, they’re only a few minutes each).

Find the Right Resources To Help You Manage Your Freelance Business

These are some of the best freelance tools to produce timely work, communicate effectively with clients, and grow your brand. Combined together, they can help you achieve huge success generating positive feedback, testimonials, and new business, not to mention getting paid and tracking that income. And we all know we love new business.

And don’t forget that Noumena is here to assist along the way. We can help grow your business quicker with the financial resources you need right now — including 1:1 help like our CFO Grow service.

Take a look at Noumena’s services here or download our app for freelancers from the Play Store or App Store.
















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